2025-11-12
Why Featured order matters more than frequency
By Mira Han
Most profiles fail in the first eight seconds because Featured tells a random story: an old webinar, a logo wall, and a PDF nobody opens. Before touching cadence, we reorder Featured to mirror the three conversations you want this quarter.
The reorder is not decorative. It trains visitors to see proof in the sequence you would explain in a live meeting: problem, operating reality, artifact. When that arc is clear, your posts feel like continuations instead of surprises.
We keep frequency modest on purpose. A steady weekly signal with a coherent Featured module outperforms daily noise that contradicts itself. The limitation is honest: if your organization blocks certain proofs, we work with placeholders rather than inventing endorsements you cannot show.
Use this as a pre-read before any cohort: bring screenshots, not aspirations. The workshop time goes to language and sequencing, not hunting for assets you do not yet have permission to share.