Team amplification rules that survive a launch week

We map topics to owners before anything ships. The map is boring on purpose: names, topics, days, and whether amplification is a repost or a fresh angle.

Launch week also needs a quiet role: someone who watches for collisions and pauses redundant posts. That role should not be the busiest executive.

We teach leaders to comment on each other with additive detail instead of cheerleading emojis. Additive detail signals coordination without sounding staged.

The limitation is organizational: if marketing and product disagree on story, LinkedIn cannot fix that. We surface the conflict early and park posts until owners align.